Reading 7

A New Paradigm

Designing Experiences, Not Objects

Reading 6

Post Modernism

Reading the World as Text

Reading 5

Modernism

Appropriate Form and Universal Meaning

Reading 4

The Language of the Visual World

Verbal and Visual Meaning

Reading 3

The Dimensions of Context

Reading 2

The Nature of Representation

What and How Things Mean

Reading 1

Communication Models:

Representing Thought and Action